The creation of an online course is a feat in and of itself. However, after that, you will need to market it.
We recommend emailing your online courses to your email list. This is because they tend to be the most engaged and convert the highest.
That being said, even if an email list is not available, there are still ways to make your message known.
We have talked previously about launching your blog and selling online courses via social media sites. You can also promote your products through guest posting.
Guest posting is where you place your content in front of someone else’s audience to drive traffic to their pages. Guest posting is a great way to promote your course and get it in front of a large audience.
No matter whether you run your blog or not, guest posting on others’ sites is a smart strategy to reach a larger audience.
The Critical Benefits of Blogging for Weed and Cannabis-Related Companies
Weed guest posts are the foundation of content marketing and all the benefits it offers businesses. No other way is more efficient to generate traffic, authority, or brand trust for your business, as well as leads and sales, than blogging.
There Are Many Reasons Why Blogs Work, But Here Are:
Traffic
Blogs can drive traffic to websites for businesses. It’s very simple. Each page on your website is an entry point for Google, other search engines, websites, and individuals who want to find your company online.
Here’s the Way It Works
You can focus on writing meaningful, relevant, and useful blog posts that appeal to your target audience. People will share your posts through social media channels as well as email. They will post about your posts to their own blogs, websites, or other outlets.
The result is a significantly increased number of incoming links to your blog or website. All those entry points eventually lead to more sales, brand awareness, and traffic.
Authority
Your authority increases as you acquire more incoming linking to your blog posts. This includes authority among your target audiences. Yes, useful blog posts will help them identify you as an authority within your field. But, it also establishes online authority that leads to more traffic to search engines and helps online influencers see you and your company.
Here’s How It Works
Google ranks websites that have greater authority in search engine results as higher than sites with lesser authority. Google gives you authority by publishing useful content that people like to consume and share.
Trust
Customers who trust your brand will spread word-of loyalty and sell more.
Your audience will increase their trust in you by regularly publishing authoritative content to your blog. This will increase their confidence in buying from your company and make them more likely to share and buy from you.
It’s important to ensure that your blog content is consistent with your brand’s quality. If the two are not in sync, consumers may become confused and leave your brand in search of one that will meet their expectations in every interaction.